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Hotel Development & Advisory — Türkiye

Strategic Guidance From Concept
to Grand Opening

HBO Partners partners with investors developing upper-upscale and luxury hotels — bringing feasibility, brand negotiation, project oversight and owner's representation together under one roof, from the first site visit to the ribbon-cutting.

Currently Advising

Three active hotel developments across Türkiye — spanning brand negotiation, pre-opening and owner's representation for internationally flagged, 5-star properties.

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Active Hotel Projects
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International Brand Partners
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Upper-Upscale Focus
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Core Advisory Services
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Brands in our current portfolio
Hakan Oral, Founder & Managing Partner of HBO Partners
40+
Years of industry experience
Who We Are

Owner-side expertise, built from real hotel ownership

HBO Partners was founded on a simple belief: hotel investors deserve advice from people who understand what it means to have capital at risk.

Our active portfolio includes upper-upscale and luxury hotels under internationally recognized brands, spanning the entire hospitality lifecycle. This experience fundamentally shapes the way we advise.

We look at a hotel as an investment asset that must be commercially sound, operationally efficient and capable of creating sustainable long-term value.

Our involvement doesn't end when the hotel opens. Through operational support and asset management — and, when required, owner's representation — we keep the original investment strategy translating into measurable results.

"We combine an owner's mindset, an operator's experience and an investor's discipline. Because we do not advise from the sidelines — we advise, and operate, from experience."
— Hakan Oral, Founder & Managing Partner, HBO Partners
What We Do

A full advisory scope, from feasibility to operation

Six integrated services covering the full lifecycle of a hotel investment — each available independently or as part of a single continuous mandate.

01 — Feasibility & Concept
02 — Brand & Operator Selection
03 — Project Management
04 — Pre-Opening Services
05 — Owner's Representation & Asset Management
06 — Technology Advisory
01

Feasibility & Concept Development

We identify compelling investment opportunities through rigorous, well-prepared feasibility studies — supported by deep operational know-how and a sharp sense of concept development.

02

Brand & Operator Selection

Based on the investor's brief and feasibility findings, we run a thorough search to identify the best-fit operator, then support negotiation from Letter of Intent through the definitive Hotel Management Agreement.

03

Project Management & Development Advisory

We guide the investor's architecture, design and engineering teams to protect the agreed concept and operational efficiency throughout design and construction.

04

Hotel Pre-Opening & Operational Support

We provide A-to-Z pre-opening services for both franchise and independent hotels, managing this phase smoothly, on schedule, and to brand standard.

05

Owner's Representation & Asset Management

We ensure management contracts are implemented in the owner's best interest — a systematic approach to asset performance and long-term value.

06

Technology Advisory

Technology planning is embedded in our development and pre-opening work — aligning projects with the latest global standards and full brand compliance from day one.

Our Strengths

Built for long-term partnerships

What sets us apart is not a single service — it's the fact that we make investment-grade decisions ourselves, every day, across our own hotel portfolio.

01

Owner's-eye perspective

Every recommendation is informed by decisions we make on our own active hotel developments — not theory.

02

Upper-upscale specialization

We advise exclusively on 5-star and upper-upscale positioning, where brand fit and guest experience carry the highest stakes.

03

Full-lifecycle coverage

From first feasibility model to post-opening asset management — one team, one continuous line of accountability.

04

Direct brand relationships

Working relationships across major international hotel groups streamline negotiation and pre-opening timelines.

Current Portfolio

Our portfolio, across every stage of development

A representative look at the projects we are actively advising and investing in across Türkiye.

Get In Touch

Tell us about your project

Whether you're evaluating a site, negotiating a brand, or already mid-construction — we'd like to hear where you are and where you want to go.

@
Emailinfo@hbopartners.com
Phone+90 533 474 5200
OfficeAntalya, Türkiye